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7 Tips for Pulling Off Successful Holiday Events Year After Year
From company parties to friends and family soirees, the holidays are the busiest time of the year for private events and banquets. We talked to the teams at two very different concepts that...
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How to Pull Off an Over-the-Top Holiday Extravaganza That’s Actually...
Back in June, Jordan Nova was at home with his dog, sipping Champagne and watching The Chronicles of Narnia when he had an idea. What if he brought a true winter wonderland, with all of its fantastical...
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7 SEO Tips for Restaurants to Help You Reach More Diners
You want people looking for your restaurant online to be able to find you. Simple, right? But with more competition than ever before to top search engine results, you need to be smart about your web...
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How Holiday Dinners at Franny’s ‘Sell Themselves’
When Franny’s — the Brooklyn, New York favorite devoted to sustainable, Italian-inspired fare — introduced their event program in 2013, they had big plans for the holidays. The team knew they wanted to...
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How Not to Surprise Diners with a Prix Fixe Menu
Holidays are big opportunities to wow guests with special dishes that don’t appear on your everyday menu, and prix fixe menus help streamline service on a busy night. But while some holiday diners do...
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6 Restaurant Holiday Marketing Emails We Loved
Your email database represents your biggest fans and, likely, your restaurant regulars. Who better to fill the house during the most celebratory time of the year?We gathered some of our favorite email...
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12 Tips for Creating Restaurant Marketing Emails That Work
Last week we published a roundup of some of our favorite holiday-themed emails that restaurants sent out during December. Soon after, we learned that multiple messages were created by the team at...
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Why Social Media Is Business Critical
Beyond all the buzz, social media is about conversations and connections. The most popular social networks have been around for years now, each touting engaged users looking for great content and...
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How to Build a Unique Beverage Program
“Front, back and side to side.”At Underbelly in Houston, this song from the Houston rap group UGK is the soundtrack to diners’ meals and part of the restaurant’s 25-page wine list.Since the inception...
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Social Media for Restaurants: Instagram
Instagram, the image-driven social network, has been around for over five years, owned by Facebook for nearly four. It’s one of the big players in the social space — perhaps the most popular with...
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How Cooking Classes Can Build Your Restaurant Brand
As the owner of nine restaurants in the Denver area — including Mizuna, Osteria Marco, Russell’s Smoke House, and Bones — Chef Frank Bonanno holds education and community at the heart of his business....
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What TV Competitions Are Really Like for Restaurateurs
Thomas Nguyen has received rave reviews for Peli Peli, the Houston restaurant he owns with partners Michael Tran and Paul Friedman (just check out those OpenTable ratings). But ultimately he realized...
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Talking Shop with Steven Hall, Publicist &‘Restaurant Therapist’
In 1996, after 10 years of working in and running New York City restaurants, Steven Hall started Hall PR with the late Sam Firer. Working out of an office above Mad Fish restaurant on Broadway—a space...
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Napa Valley Insiders Talk Top Industry Trends
We at OpenTable were thrilled to be a sponsor of Flavor! Napa Valley last weekend, joining local and national chefs and winemakers for five days of food and tasting celebrations. On Friday we hosted a...
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5 Steps to Create a Killer Restaurant Promotion
If the words “restaurant promotion” make you think of printed flyers and mascots dancing on corners with signs, you haven’t seen today’s restaurant promotions. Chefs and restaurants use promotional...
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Survey Says: Responding to Reviews Is Smart Business
Our Insider Survey Series is back! Every month we poll our restaurant customers on the hottest topics in the industry to learn more about their business challenges, priorities, and what makes them...
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Your Brand Story Can Be a Powerful Marketing Tool — Here’s How
When we spoke to Dustin Valette, chef and co-owner of Healdsburg restaurant Valette, he was sitting on his front porch with his infant daughter in his arms, looking out on downtown Healdsburg. He...
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Social Media for Restaurants: Snapchat
Snapchat — once an app used by college students to send mindless pictures to one another — has now become a powerhouse of a social media tool for individuals and companies alike. For restaurants, the...
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4 Metrics You Need to Know to Calculate ROI on Your Marketing Efforts
Any time a guest enters your restaurant, they want to feel like they’ve gotten the deal of a lifetime. The best type of marketing that a restaurant can have is a customer that loves your brand so much...
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From First-Timer to Regular: 6 Secrets to Increasing Diner Frequency
Whether your restaurant is brand new or a neighborhood fixture, the question of how to grow repeat visits from a single guest is universally relevant. The numbers say it all: if you increase repeat...
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